Aegis shows post-Synovate strategy with $11m investment in Australia’s...
Media buying group Aegis is on the brink of selling its Synovate research arm to French research firm Ipsos for £500m (unless other bidders including private equity firm Doughty Hanson agree to pay...
View ArticleWPP shows mobile marketing hand as new outfit Joule buys China’s Wisereach
Last year WPP set up Tenth Avenue, a new outdoor holding company. This all seemed a bit unnecessary as WPP already had out of home giant Kinetic but Sir Martin Sorrell’s marcoms company has revealed...
View ArticleWPP’s Joule raids AKQA for mobile chief Rosen
The strangely-titled Joule (is it a play on jewel?) seems to be where it’s at at WPP these days and now it has raided indie digital giant AKQA for Daniel Rosen, who, it says, founded and ran AKQA’s...
View ArticleStarwood appoints AKQA to handle mobile for Sheraton and other top hotel brands
It looks like we’re going to have a to add another agency account to creative, media, social media etc – mobile marketing. Mobile is, as you know, the next big thing (or maybe current big thing) as our...
View ArticleNew Havas/Weve survey shows extent of mobile mania
Here’s the most depressing news of the day (particularly if you find yourself doing it). A new study of 3000 Brits from Havas Media and mobile mobile marketing company Weve has found that: 74 per cent...
View ArticleDentsu Aegis snaps up international mobile agency Fetch Media
Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and Declan Reddington in 2009 and currently employs 96 people in the UK, US,...
View ArticleAegis shows post-Synovate strategy with $11m investment in Australia’s...
Media buying group Aegis is on the brink of selling its Synovate research arm to French research firm Ipsos for £500m (unless other bidders including private equity firm Doughty Hanson agree to pay...
View ArticleWPP shows mobile marketing hand as new outfit Joule buys China’s Wisereach
Last year WPP set up Tenth Avenue, a new outdoor holding company. This all seemed a bit unnecessary as WPP already had out of home giant Kinetic but Sir Martin Sorrell’s marcoms company has revealed...
View ArticleWPP’s Joule raids AKQA for mobile chief Rosen
The strangely-titled Joule (is it a play on jewel?) seems to be where it’s at at WPP these days and now it has raided indie digital giant AKQA for Daniel Rosen, who, it says, founded and ran AKQA’s...
View ArticleStarwood appoints AKQA to handle mobile for Sheraton and other top hotel brands
It looks like we’re going to have a to add another agency account to creative, media, social media etc – mobile marketing. Mobile is, as you know, the next big thing (or maybe current big thing) as our...
View ArticleNew Havas/Weve survey shows extent of mobile mania
Here’s the most depressing news of the day (particularly if you find yourself doing it). A new study of 3000 Brits from Havas Media and mobile mobile marketing company Weve has found that: 74 per cent...
View ArticleDentsu Aegis snaps up international mobile agency Fetch Media
Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and Declan Reddington in 2009 and currently employs 96 people in the UK, US,...
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